![]() ![]() ![]() Whether you’re a small business and feel that you’ve been damaged by predatory pricing or you simply want to know more about the best way to competitively price your products and services, we’ve set out some of the important things about predatory pricing to watch out for. Most of the time, this is a normal part of the competitive process which is beneficial both for growing businesses and consumers who enjoy lower pricing. Having competitive prices in a tightly contested market is a key way to ensure that your business sales continue to grow and to attract a returning customer base. So can prices be too low? In short, the answer is yes, and it could be against the law in some circumstances. The Australian Competition & Consumer Commision (ACCC), Australia’s consumer watchdog, has recognised predatory pricing as an illegal misuse of market power. Predatory pricing involves substantially reducing the price of a product or service with the intention or effect of undercutting competition and preventing new businesses from entering the market. How Should I Price My Products Instead?.What Are The Negative Effects Of Predatory Pricing?. ![]()
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